Ad-sense Publisher Experiment, Day 10

Posted by Fitzy

July 24, 2008

Experiment Hi all…

Thought I’d put up an update on Day 10 of my latest experiment. It’s been interesting.

I dropped one of the two ad campaigns and decided to just keep the ad campaign for my affiliate site. And I have to say (and I know this won’t shock all the experienced ad words folks out there) that impressions and even clicks don’t necessarily mean sales.

So for my active campaign, over the last 10 days, I’ve had 122,601 impressions and 60 clicks for a click through rate of 0.05%. And between the active and inactive campaigns, I’ve spent $16 of my $50 budget allotment for the month.

Out of my 60 clicks, I’ve had zero conversions to sales.

Considering that I’m doing this pretty much blindly at this point, the fact that I have impressions and clicks is a good start. But I’m bummed that I haven’t had ANY sales come out of my $16.00.

We’ll see if another 10 days makes things any better.

Any words of wisdom from my readers would be great!